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29 February 2024

WAN-IFRA selects Mepa to represent it in Mideast

Dr Azzam Al Dakhil, CEO of Saudi Research and Marketing Group, addresses the WAN-IFRA conference. (SUPPLIED)

By Staff Writer
Dr Azzam Al Dakhil, CEO of Saudi Research and Marketing Group and Chairman of Middle East Publishing Association (Mepa), has announced that Mepa will represent WAN-IFRA in the Middle East.

Addressing WAN-IFRA’s Fifth Middle East Conference, which is currently underway at Millennium Hotel in Dubai, Al Dakhil said Mepa has a number of plans in the Middle East and would happily cooperate with WAN-IFRA in several spheres.

The two-day conference  discussed the latest newsroom strategies, advertising concepts, business opportunities as well as enabling technologies and systems from around the world. International and regional speakers attended the conference.

“We welcome and foster such interest and consider it a main drive to develop the media business in the region,” said Al Dhakil.

“The publishing industry has been going through major changes, and in some parts of the world it is facing fundamental obstacles. So far, the Middle-East fortunately has been affected the least by these changes, partly because the local economy in many countries is doing quite well,” he said.

“Local investments in the media business and its infrastructure, of which Dubai’s Media City is a shining example, have also impacted the industry in a positive way,” said Al Dhakil.

“The recent merger of WAN and IFRA is a great step. In a modern publishing environment, especially in the Middle-East, editorial and commercial development often go hand in hand, and with the greater spectrum of WAN-IFRA services, the needs of local publishers are likely to be met more comprehensively. This WAN-IFRA Middle East conference is a great example of that, with editorial and commercial topics supporting each other on the agenda.”

In order to facilitate and expedite WAN-IFRA’s presence in the Middle East,  Al Dhakil suggested  use of Mepa as the foundation for the WAN-IFRA Middle-East Regional office.