Yahoo, owner of the No2 US search engine, extended a content-licensing partnership with Associated Press as it seeks to attract more users to its news pages.
The companies signed an agreement to continue the global relationship, Yahoo said in an e-mailed statement. The two have been partners for 12 years, AP said in a statement on its website. The companies didn't provide financial terms of the contract extension.
"Yahoo is focused on providing consumers with the most comprehensive and personally relevant content experiences available on the Web," Yahoo said. "AP is an important part of that effort and remains one of Yahoo's most valued content partners."
Facing competition from rivals Google and Microsoft, Yahoo wants to highlight AP news coverage to attract readers to its home page and boost advertising revenue. The company gets more visitors when news breaks.
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