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04 October 2023

Aldar, IMG launch plan for partnership

Aldar, IMG launch plan for partnership. (EB FILE)

By Staff Writer

Aldar Properties yesterday launched a partnership programme developed by international marketing firm IMG.

The initiative – the first of its kind in the UAE – is designed to integrate selected, well-established partners across the breadth of the firm's development assets.

"Aldar is delighted to unveil this pioneering programme that will provide diverse commercial opportunities for Aldar and its partners across the breadth of our portfolio," said CEO John Bullough.

The scheme will cover Al Raha Beach, The Yas Hotel, Yas Marina, Ferrari World Abu Dhabi and Yas Links Golf Course at Yas Island, Aldar Academies and Motor World.

The packages will be unveiled to representatives of the local and international business community on February 21.


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