DED campaign for consumers

A consumer awareness campaign launched by the Department of Economic Development (DED) seeks to enhance awareness among consumers in Dubai about their rights.

The campaign, in co-operation with Dubai Events and Promotions Establishment (Depe) and the Dubai Shopping Malls Group (DSMG), covers major retail outlets including shopping malls, and aims to highlight the UAE's Consumer Law No 24 of 2006. It follows DED's training programme for retailers held earlier.

A special website, www.consumerrights.ae, will be launched in March, coinciding with Gulf Consumer Protection Day, by the Commercial Compliance and Consumer Protection Division at DED.

This will act as a reference guide on consumer protection, providing specific instructions to consumers, including general information about issues that the DED or government departments concerned can help consumers. It will also feature extracts of the UAE's directives on Consumer Law No 24 of 2006, consumers' responsibilities, shopping advice and points to consider before lodging complaints on purchases. It will ist steps for resolving consumers' problems with a retailer or seller, as well.

Omar Bushahab, CEO, Commercial Compliance and Consumer Protection Division, DED, said: "DED is committed to launching initiatives and services to keep pace with Dubai's commercial growth. Through the consumer awareness campaign, we want to strengthen communication with consumers and retailers regarding the framework of laws and regulations applicable to them. The Commercial Compliance and Consumer Protection Division seeks to ensure high levels of consumer satisfaction by protecting them in every possible way."

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