Global fashion brands appear in Dubai Mall - Emirates24|7

Global fashion brands appear in Dubai Mall

The Dubai Mall has confirmed the signing of some of the world's leading luxury brands in its Fashion Avenue precinct.

Spread over 440,000 sq ft with its own VIP entrance, Fashion Avenue is a custom-designed area in the mall dedicated to haute couture.

Fashion Avenue ushers in a new era in retail culture in Dubai with more than 70 signature stores highlighting the latest trends in their international repertoire. Some of the leading names that are opening at Fashion Avenue include Versace, Burberry, Roberto Cavalli, Hugo Boss, Loewe, Galliano, Hermes, Givenchy, Cerruti, Missoni, Tom Ford, Escada, Ermenegildo Zegna and Badgley Mischka.

Jim Badour, chief executive officer, Emaar Malls Group, said: "Fashion Avenue confirms Dubai as the preeminent fashion capital for the region with its haute couture offer.

The signing of these luxury brands is a preview of what will be the most exclusive fashion retailing experience never seen before in Dubai.

"Fashion Avenue will offer an unprecedented collection of global fashion houses opening their signature stores in The Dubai Mall. It will be a one-stop destination for international industry trendsetters and fashion enthusiasts."

Fashion Avenue is served by a VIP entrance, leading into the most prestigious area – a dedicated circular atrium where the world's top designer labels can be found. The atrium will be accentuated by premium finishes including onyx cladding, marble flooring and high-grade carpet.

"Fashion Avenue has been specifically designed to bring together global high-fashion designs and the designers," said Badour.