McDonald's slashes China prices by up to 33%
In what the company calls "the best ever value meal combination" in China, McDonald's cut about 40 per cent of prices, the company said. Fifty percent of its products were now selling at the same level as 10 years ago or lower.
Popular items with a downsized price include Filet-O-Fish, Double Cheeseburger, McNuggets, and McPuff. The Big Mac was not mentioned in a company statement.
A growing number of Chinese restaurants and shops are reducing prices in a bid to lure customers and lift lacklustre sales in a country where millions have been thrown out of work by the economic crisis.
Chief Executive Jim Skinner said late last year that the company was well positioned in the face of recession, because people would think twice about where to spend money when going out for food.
In China, one of the fastest growing markets for McDonald's, the number of customers had been stable, a company spokeswoman in Shanghai said.
The company also reaffirmed plans to open 175 restaurants and hire around 10,000 staff in China this year. Currently it operates 1,050 restaurants and hires more than 60,000 staff in China.
China's economic growth fell to 6.8 per cent last quarter, dragging down the pace of expansion for all of 2008 to a seven-year low of 9.0 per cent as the full force of the global financial crisis struck home.
Yum Brands Inc's, another US restaurant operator, said on Wednesday its China sales had been "roughly in line to slightly below" expectations since early December. Its fourth-quarter same-store sales in China were up just 1 per cent.
Follow Emirates 24|7 on Google News.