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25 April 2024

UAE residents are the 'most satisfied'

By Staff Writer

People in the UAE are the most satisfied in the world with their personal security, according to a global survey of happiness by The Nielsen Company.

The Nielsen Happiness Study, which polled 28,153 people online last year, also found women to be happier overall than men in 48 of the 51 countries surveyed. Only Brazil, South Africa and Vietnam bucked this trend, with men happier than women.

In the UAE, men are happier with their physical and mental health, their personal financial situation, their jobs, careers and their relationships with their friends, compared to women.

Women, on the other hand, tend to be more satisfied than men with their personal religious and spiritual beliefs, their access to healthcare in the UAE, and the variety of places available for them to shop.

Overall, people in the UAE are most satisfied with their security – such as freedom from crime – along with their relationships with their spouses compared to respondents in other countries.

"Despite being impacted by the current global conditions, consumers in the UAE are aware that their medium-to-long-term prospects remain strong. When we look around the world and see what is happening, I believe we still have a lot to be happy about," said Piyush Mathur, Regional Managing Director for Middle East, North Africa and Pakistan at The Nielsen Company.

Explaining why women seem happier than men, Bruce Paul, VP Consumer Research, US, The Nielsen Company, said: "Because they are happier with non-economic factors, women are more recession-proof, which might explain why women around the world are happier in general than men are."

Women are also more optimistic about the future, scoring higher than men on predictions of their happiness in the next six months.