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02 December 2023

Avaya upbeat on banking and telecoms sectors

Neville Perry (SUPPLIED)

By Sreenivasa Rao Dasari

With the ongoing global economic crisis hitting several industries severely, Avaya – a global provider of enterprise communications systems – is keen on banking, telecom and hospitality sectors to sustain its business growth.

"We are upbeat on banking and telecom sectors. We hope to achieve double digit growth rate this year too as Avaya is focusing on banking, telecom and hospitality sectors," Neville Perry, Consulting System Engineer for Mena, Turkey, Avaya, told Emirates Business.

The company is working with more than 300 partners in the region, Perry said adding: "Banking sector is under pressure and some projects are put on hold. However, we expect more business from this sector because banks are laying off their employees and need customised technology applications to overcome the staff shortage problem."

Avaya has 17,000 employees globally and its services include unified communications, contact centres and related services directly and through its channel partners.

"Avaya has not laid off any employee so far. In fact, we opened offices in Abu Dhabi, Zedda and Oman in 2008 and this year, we focus to stand by our customers, who are reeling under severe global crisis pressure. We provide them technology solutions to enhance their performance and reduce the costs. We continue to focus on other key factors like customer satisfaction," says Dina Adel El Banna, Marketing Manager, Avaya.

Avaya is encouraging call centre operators across the region to offer their customers effective contact options of their choice, while making the most of reduced agent resources. The company is also advising business organisations to view their call centres as an asset rather than a cost centre.