Du unveils revised mobile TV service

Mobile TV service offers customers access to 21 TV channels on their 3G mobile phones. (SUPPLIED)

Du, the telecom operator in the UAE, unveiled a revised and enriched mobile TV service to subscribers. The revamped offer provides new exciting channels including customised international, Asian and Bollywood music TV channels and extends flexibility of choice with multiple subscription options.

Apart from the introduction of new channels, du's enhanced Mobile TV service also introduces a new dimension to rich media entertainment on your mobile with the launch of "Pay per view" service on your mobile for the first time in the UAE. This revamped offer will allow subscribers to select and view from a selection of episodes and video clips. Additionally, du subscribers will have the exclusive privilege of watching popular Freej episodes from Season 1 and 2 on their mobile phones.

Du had launched mobile telecommunication services on February 11, 2007 across the UAE in addition to internet and pay TV services in some of Dubai free zones.

Osman Sultan, CEO, du, said: "The enhanced Mobile TV testifies to du's commitment to combining communication services with flexibility and competitiveness. Our new Mobile TV service offers customers the freedom to access 21 TV channels, stream videos, music and the popular Freej episodes anytime on their 3G mobile phones.

"Customers now have more flexible tariff plan options, where they can either subscribe to all channels or a single channel of choice. We have also introduced new TV channels as part of the package, such as Al Arabiya, MBC, Dubai TV, Sama Dubai, Rotana, Kairali, Zee TV, ABS CBN Channel 3 among other customised channels to meet the demands of the Western, Asian and Arab subscribers," Sultan said.

The customised channels range between various genres, from entertainment and news to business and drama. Customers can pay a fixed monthly fee of Dh80 and have access to all 21 channels. With flexible tariff plan options, customers can choose to view one channel for a month or have access to all 21 channels for one day for Dh10 only.

Du's retail network, currently numbering 16 du shops across all emirates, was launched on February 25, 2007.

Du is 40 per cent owned by the UAE Federal Government, 20 per cent by Mubadala Development Company, 20 per cent by Tecom Investments and 20 per cent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.


Mobile TV fact file

List of channels on Mobile TV: Al Arabiya, Dubai TV, Sama Dubai, MBC, du Asian Music, du Cartoons, du Music, Rotana Khaleejiah, Rotana Moussica, Mazzika, Spacetoon, Al Jazeera Arabic, Al Jazeera English, BBC World, Zee News, Zee TV, Kairali, ARY, Geo TV, ABS CBN Channel 3, Channel i.


  • For Live TV channels – there are multiple subscription options on offer.
  • One channel package – Dh10 monthly.
  • All channel package – Dh80 monthly n One-day package (all channels) – Dh10.
  • For pay per view videos clips – Dh5 per video.


People can subscribe by accessing MyWorld mobile portal on their mobile. Follow these steps: Go to MyWorld Home page, scroll to the mobile TV link and click on it. Customers will see various options.

  • Preview – free access showing customers a glimpse of the service.