Nokia, Google among top performing brands in UAE

Mobile phone giant Nokia, global search engine Google and consumer electronics maker Sony are three of the 10 best performing brands in the UAE, according to a BrandIndex survey recently conducted by market research company YouGov.

UAE consumers, the survey revealed, also have a strong valuation towards automotive brands such as Toyota, Mercedes and BMW.

About 750 online consumers from the UAE have taken part in the poll that involved around 200 brands from various sectors such as telecom, airlines, banking, healthcare, leisure, automotive, among others. The survey covered data from April 1 to June 16.

YouGov’s BrandIndex is being billed as a revolutionary tool in measuring consumer perception using real-time data through online poll.

“Until now, sluggish brand trackers, which are run quarterly or even annually, have been available on the market. A tool like [BrandIndex] allows businesses to react much faster and with greater sensitivity,” says Vivek Wagle, research director at YouGov.

BrandIndex measures the performance of 200 brands on a daily basis in the UAE and Saudi Arabia, where the survey is currently being conducted. YouGov releases a fortnightly report indicating how the companies across eight sectors have fared.

 

 

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