SeaChange plans knowledge centre in Dubai

SeaChange – a dealing technology solutions for broadcasting, video-on-demand (VoD), digital advertising and content management – is setting up a knowledge centre in Dubai to enhance its services range in the Middle East.

Considering the growing demand for IPTV and HDTV segments, the US-based company is foreseeing a good demand for its technology solutions in the region.

"We are in the process of setting up a knowledge centre in Dubai and the new centre is expected to be operational in less than six months. This will focus on developing HD TV and IPTV technology solutions. Conversion of analog to digital, standard definition, IPTV are our thrust areas," Marcello Dellipiane, Vice-President for Europe, Middle East and Africa, SeaChange, told Emirates Business.

The company sees a good potential for its IT solutions including high-definition (HD) and standard definition play-out and workflow solutions to the broadcast industry.

"With Dubai Media City developing into a media capital of the Middle East, the UAE is fast becoming the region's most innovative pay-TV market, with digital cable and IPTV. Electronic media majors like MBC, Aghani TV, Dubai TV and Real Estate Channel Dubai are our customers and our technology solutions address their existing needs. Our solutions will seamlessly add HD capabilities and more channels as their businesses evolve," adds Dellipiance.

SeaChange provides technology solutions to more than 600 customers across several countries and is one of the largest vendors in the market with 22 million VOD customers across 100 deployments. The company recorded revenues of $ 179.9 million (Dh660.8m) in 2008.

While elaborating on the region's potential in HDTV and IPTV segment, Dellipiance said: "We are anticipating 25 per cent more revenue from the Middle East, which accounts for 25 per cent of the total revenues. As Dubai Media City develops into the media capital of the Middle East, the UAE is fast becoming the region's most innovative pay-TV market, with digital cable and IPTV available today alongside near-term plans for DTT and DVB-H."

ML1G server can be integrated with Avid Interplay newsroom system for providing archive storage for news production within the TV channels operation. A Front Porch Digital DIVA content management system allows Avid files to be stored on the SeaChange server and also drives content to SeaChange's Broadcast MediaLibrary/ MediaCluster (BML/MCL) play-to-air platform.

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