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19 April 2024

ShoreTel launches UAE services

ShoreTel provides communication solutions through its call centres. (AFP)

By Staff Writer

ShoreTel, a provider of Pure IP Unified Communications (UC) solutions, announced the planned launch of its range of UC solutions in the UAE. ShoreTel comes to the GCC market after more than a decade of continuous growth as a leader in the IP telephony and UC marketplace in the United States and globally.

ShoreTel is one of the only IP telephony manufacturers in the industry to take a fresh approach and deliver 100 per cent of its solutions through the expertise and experience of value-add resellers and solutions providers.

Since channel distribution is the cornerstone of ShoreTel's success, the company has developed a superior channel partner programme and will be running a series of educational seminars, vendor showcases and regional exhibitions in the GCC to recruit a lean forward thinking channel of VAR's.

"We are delighted to be launching our presence officially in the Middle East with these new distribution agreements," said Mark Swendsen, ShoreTel's Managing Director in Emea.

"ShoreTel's ease of management and low total cost of ownership has earned the company a major position in VoIP sales in the US, and we are currently one of the fastest growing unified communications companies in the world. We are very much looking forward to developing our distribution network in the GCC and bringing the many benefits of our system, including reliability, scalability and ease of use, to organisations there."

ShoreTel's UC system is based on a distributed architecture designed for reliability and manageability, and includes ergonomically designed phones, state-of-the-art switches, and feature-rich software for enterprise-class functionality at a low total cost of ownership.

ShoreTel is renowned for its commitment to customer satisfaction and has been named Best VoIP Provider for five years in a row by industry research firm, Nemertes Research.

"End user customers are now seeing UC as a powerful way to help their businesses become more productive and accessible, while enabling them to maintain control of how they manage communications," he said.