SCTDA discusses strategy for 2009

The board of directors of the Sharjah Commerce and Tourism Development Authority (SCTDA) held a meeting yesterday to discuss their promotional strategies for 2009 in the light of the current economic challenges.

Sheikh Sultan bin Ahmed Al Qassimi, Chairman of SCTDA, said proper planning would ensure a steady influx of tourists into
the emirate and continuous development of various tourist facilities.

The meeting also discussed ways to enhance the SCTDA's participation in upcoming international tourism and commerce events, as well as the necessity of continuously expanding into new markets to increase tourist influx into the emirate. The board was impressed by the increase in the emirate's tourism revenue, which has risen to unprecedented levels as a result of these participations.

Al Qassimi stressed the importance of continuing to further develop the Sharjah tourism sector's performance by setting up new promotional plans and developing promotional shows and tourist activities.

Mohamed Ali Al Noman, Director-General of the SCTDA, presented a number of new plans to develop the tourism sector in the emirate, including the results of the SCTDA's recent meetings with representatives of the emirate's hotel sector, which discussed the current situation in the tourism industry and the challenges the sector is facing amid the ongoing crisis.

Among the important recommendations made by the board was the necessity of focusing on developing new plans and initiatives to promote the emirate of Sharjah and expand its participation in local, regional and international events.

Other points included designing promotional shows and tourist activities that will effectively contribute to developing the emirate's tourist sector.

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