A new agreement between a top Indian film studio and a Swiss tour operator should be good news for the fans of Bollywood.
Following a deal between Yash Raj Films (YRF), Kuoni Travel's Sotc and Swiss enterprise firm Brandinvest, consumers can now book the YRF Enchanted Journey.
The tour visits sites and locations in Switzerland featuring in Yash Raj Films, as well as engaging with various themes and elements seen in the studio's most famous films, including Dilwale Dulhania Le Jayenge, Mohabbatein, Veer Zaara, Chandni and Bachna Ae Haseeno.
"Studios across the globe have slowly shifted their focus to creating derivative entertainment experiences around their actual movies, such as theme parks, and we feel that this very innovative approach is a natural extension of the YRF brand of entertainment," said producer and director Yash Chopra, Chairman of YRF.
"Moreover, I have lived some of the most intense and emotional moments of my life in Switzerland and I have used its spectacular locales extensively in a number of my flagship films that have been seen and loved by millions worldwide."
The tour takes in such well-known regions in the alpine nation as Saanenland, Berne, Lucerne, Mount Titlis and Ticino, said Jörg Krebs, Director Markets, Switzerland Tourism. "It fits perfectly with our corporate strategy," he said. "Travellers want to see our lakes and mountains and to touch our snow, of course."
YRF is arguably India's premier independent studio conglomerate. Its core lies in the production and distribution of some of the industry's highest-grossing films. With offices also in New York, London and Dubai, YRF handles the global distribution of its own films as well as movies of other leading Indian producers.
Sotc is a brand of the Kuoni Travel Group, India. Its travel packages in the UAE are sold through a local agency called International Travel Services.
More information is available at www.yrfenchantedjourney.com.
Keep up with the latest business news from the region with the Emirates Business 24|7 daily newsletter. To subscribe to the newsletter, please click here.