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DIC certifies Dh180m Dofreeze bakery plant

Legal measures initiated against bakery (File)

By Staff Writer

Dofreeze, industrial manufacturers of long shelf-life baked and packaged products in the Middle East, has been issued the start-up certificate for its Dh180 million facility in Dubai Industrial City's (DIC) Food and Beverage Zone.

Located on a 500,000 square foot plot, the facility has five fully-automated production lines, making products such as Swiss rolls, layer cakes, muffins, cupcakes, pound cakes and a range of frozen pastries and croissants.

The products are currently being exported to over 35 countries including those in the Middle East, Hong Kong, China, Australia, Malaysia, Singapore, Vietnam, the US, Pakistan, India, Morocco and Libya.

Rashid Al Ansari, Vice-President, DIC, said: "We congratulate Dofreeze on the commencement of operations at their facility within the township which feeds into our vision of creating an ideal environment for the manufacturing sector to prosper locally and regionally.

"The state-of-the-art Dofreeze plant is a testament to the competitive advantage DIC offers as a one-stop destination and our 360-degree approach to meeting all the industrial sector needs.

"It also highlights our status as a township located outside a free zone that allows companies to export their goods tariff-free across the GCC and the Arab world," he added.

Aamer Fayyaz, CEO of Dofreeze, said: "Dubai Industrial City's strategic location, service excellence and supporting services and facilities provide the ideally competitive environment for our business to prosper.

"The success of Dofreeze over the years has been due to a strong focus it places on snacking, which is the fastest-growing area in the food business. Our products have made remarkable inroads in several international markets under our brand 'Eurocake'. Dofreeze also caters to high end and family packs market with its 'Delice' brand."

Dofreeze has also invested in frozen bakery for industry-scale manufacturing and is producing world-class frozen products for the hospitality and bake-off sector.

The start-up certificate was issued after an inspection by Maqayees, DIC's governance arm, which included a preliminary site audit. The facility, where all five lines are now in operation, is Hazard Analysis and Critical Control Point certified.


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