The Los Angeles Times' critic may have panned the film, but that did not stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement on Friday for the new movie, Alice in Wonderland.
The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper.
The ad features a full-colour photo of actor Johnny Depp in gaudy makeup, wig and costume as the film's Mad Hatter character, superimposed across an authentic-looking front page mock-up, topped by the Times' traditional masthead.
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