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28 February 2024

UK anti-jargon group blasts 'ambient' sausage snack

By Staff Writer

British anti-jargon campaigners were celebrating after forcing a supermarket chain to change the labelling on a sausage snack that had been described as "ambient".

The Plain English Campaign said it had no idea what the "ambient sausage roll" was, adding the snack on sale at Co-operative stores took the linguistic biscuit. "It's caused much amusement," said a spokeswoman.

Campaigners decided to complain about what they described as the "bizarre" title given to the roll after they were contacted by baffled shoppers. The supermarket quickly admitted an "administrative error", which it said was being corrected.


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