Gulf Craft to tap Middle East market
Gulf Craft, the Middle East’s largest boat and yacht manufacturer, is launching five new models at Dubai International Boat Show, which opens today. They include two luxury yachts, Majesty 77 and Majesty 121, as well as the Silver Craft 37 and the Oryx 40 Fly and 46 Fly.
“Over the past 12 months Gulf Craft has seen a significant rise in the number of European dealerships and customers,” said Chairman Mohammed Hussain Al Shaali.
“Global economic trends such as a weak dollar and strong euro have enabled Gulf Craft to increase its market share in Europe to become a favoured brand on the continent.
“The introduction of two new Majesty yachts will further add to the impressive portfolio of vessels we offer and help to further cater to the European and international market.”
The Majesty 121 is a true superyacht with a host of amenities and the latest high-tech entertainment facilities. The Majesty 77 replaces the 75 series, which was launched in 2004.
The Silver Craft range of sporty fishing and family boats is making its Middle East debut at the show. Executive Manager Erwin Bamps said: “Based on the Middle East’s growing demand for smaller leisure craft, we believe the Silver Craft range will tap into this lucrative market and become a firm favourite at the show.”
And the Ajman-based firm is adding two new models to the Oryx sport cruiser range, which is designed for a younger customer base than the luxury Majesty craft.
Oryx yachts and cruisers have distinctive orange markings and aggressive styling and have carved out an enthusiastic following in the Gulf.
Gulf Craft is one of the most prominent exhibitors at the show with a total of 17 vessels. It has two dedicated stands and 13 boats displayed on water.
Dubai’s boat show is one of the most important events in Gulf Craft’s calendar last year the company secured sales worth more than $20 million (Dh73m) at the exhibition. Al Shaali said: “The show is an excellent platform to launch models and a fantastic opportunity to showcase the quality of manufacturing, design and finishing of our craft.
“The visitors are highly discerning and this premier exhibition is a great platform for sales both in the region and beyond.”
Western Marine, part of the $5 billion (Dh18.35bn) ETA Ascon Star Group, will showcase mega yacht Aicon 85 at the Dubai International Boat Show.
Jyrki Jaamaa, deputy general manager of Western Marine, said: “We are extremely excited about our participation in the International Boat Show. Aicon 85 is technologically advanced as well as luxurious and the most stylish yacht in the market today with unparalleled features. It will definitely evoke a huge interest at this year’s show.”
Aicon 85, which has a maximum speed of 30 knots and costs about €5 million (Dh28.2m), is located at stand 73 on the water area at Mina Seyahi. Western Marine, a division of ETA Ascon Star Group’s Western Auto, was established in 2006.
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