Indian entertainment is going digital as online TV from the subcontinent makes its debut.
Newly launched GluTV is the first internet site to offer licensed, premium Indian programming with thousands of full-length shows available at full-screen quality, without pop-ups, downloads or the risk of computer viruses. Movies, TV shows, sports, news, music videos and regional programming are available on demand to the 20 million Indians living outside the country.
The service does not require long-term contracts and will be offered at a fraction of the price of cable or satellite. Content is delivered as streaming video rather than bulky downloaded files.
GluTV is due to be launched later this summer but the station is currently accepting a limited number of beta subscribers at www.glutv.com
“To achieve our goal of bringing high-quality Indian movies and television to non-resident Indians we needed best-in-class infrastructure solutions that were scalable, flexible and reliable,” said SG Sangam-eswara, CEO and co-founder of GluTV.
Tim Napoleon, Chief Strategist, Media and Entertainment, at Akamai, the website’s technical collaborator, said: “Delivery of crisp, clear, TV-like video is central to GluTV’s value proposition and we are delighted that they’ve chosen Akamai to power the site.
“By leveraging Akamai’s global distribution and delivery platform content is being delivered seamlessly. This is how video on the web is supposed to be experienced.”
The service has chosen SpotXchange as its targeted advertisement provider, whose President and CEO Michael Shehan said: “We’re looking forward to working with GluTV as their business grows. This is an entertainment breakthrough for 20 million people around the world who watch Indian movies and television.
“But it’s also an incredible example of the huge advertising potential available if you aggregate highly desirable niche audiences in one giant global market.”
And Marty Roberts – VP of Marketing at thePlatform, which is supplying back-end management and logistics systems – said: “GluTV provides an extensive catalogue of unique and compelling programming for its online audience.”
Indian online TV channel will have you glued to your PCs