Jumeirah to target Saudi market
(DENNIS B MALLARI)
Jumeirah International, the Dubai-based luxury hospitality management company and member of Dubai Holding, has expanded its global sales network to include the Kingdom of Saudi Arabia, recognising the region as a key growth area for business for its properties worldwide.
Jumeirah has appointed Dnata Saudi Travel Agency, the IATA accredited arm of Dnata Travel Services, to provide Jumeirah with sales and marketing services throughout Saudi Arabia from its offices in Riyadh, Jeddah and Al Khobar.
Jumeirah’s existing sales network includes offices in the UAE, the United Kingdom, Germany, France, Russia, Asia and the United States and this new addition will be key for the development of the group’s hospitality brand within the Gulf, said a statement.
The announcement of the appointment of Dnata Saudi Travel Agency is in line with Jumeirah’s expansion plans to grow its portfolio of luxury hotels locally, regionally and internationally to 57 by 2011. Jumeirah has already announced several local, regional and international hotel developments and acquisitions. It became part of Dubai Holding in December 2004 and through synergies with other member entities of Dubai Holding it has been able to push growth.
“The opportunity to work with a leading agency such as Dnata Saudi Travel Agency is exciting. Saudi Arabia will be a key source market for Jumeirah and this strategic decision is important for our organisation and in line with our ambitious plans to grow our portfolio to 57 properties by 2011,” Chief Executive Officer of Jumeirah Group Guy Crawford said.
Dnata Travel is operated by Dnata Travel Services, the retail and corporate travel services arm of Dnata and the region’s leading travel management company.
Iain Andrew, Divisional Senior Vice-President at Dnata Travel Services, said: “Jumeirah is a premier hospitality brand and we are pleased to have been appointed their agent. Dnata Travel and Jumeirah both have solid records and reputation, and we believe this partnership is one that will yield strong results.”
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