Thirty of the world’s leading media experts are to convene in Dubai to judge entries at the first Dubai International Advertising Festival (DIAF) and award the coveted Dubai Lynx trophies.
The Dubai Lynx competition, which was a standalone event in 2007, will be held this year with the inaugural DIAF from March 31 to April 2, organised by the Cannes Lions with local support. The Dubai Lynx competition will judge the most creative advertising in the Middle East and North Africa.
Philip Thomas, CEO of Cannes Lions, said: “We are delighted to bring together an international group of highly professional and talented judges whose expertise in the business will be of immense importance to the judging process and to the region’s advertising and communications industry.”
The jury will choose the most creative ads in categories including TV/cinema, print, outdoor, radio and interactive media. In addition, there will be a special category called Direct Communication Approach and Media Handling. Together, the top 30 professionals will form four juries to independently judge the winners of the various categories. The fourth jury will be an amalgamation of presidents of the three other juries, headed by Piyush Pandey, executive Chairman and National Creative Director of Ogilvy & Mather, India.
Dubai Media City will host the advertising festival in association with the UAE branch of the International Advertising Association. Last year, the Dubai Lynx competition received close to 1,700 entries in its first year. Held in March 2007, an international jury awarded 111 advertisements in various categories for their outstanding creativity and reach. About 1,200 professionals from the advertising and media world attended the high-profile award ceremony.