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23 April 2024

Microsoft and Emirates sign deal

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By Staff Writer

(SUPPLIED)   



Microsoft and Emirates said they will set up an ‘Innovation Lab’ in Dubai to develop products and services for the travel industry.

 

Both companies will invest in the project, which they say will tap into the software giant’s technologies and the carrier’s expertise and experience in developing IT solutions for the aviation sector.

 

A statement said: “Microsoft will work with Emirates experts in the ‘Dubai Innovation Lab’, which will be among the first of its kind for both the companies in this field.

 

“The lab will enable Emirates’ IT division, Mercator, to incubate and develop creative solutions for airline and travel customers around the world, including Emirates. Mercator’s IT solutions are today used by more than 100 airlines globally.”

 

Sheikh Ahmed bin Saeed Al Maktoum (pictured above, right), Chairman and Chief Executive of Emirates, and Microsoft Chairman Bill Gates (pictured above, left) witnessed the signing of the memorandum of understanding outlining the project during a meeting held in Dubai.

 

“Innovation has been a cornerstone of Emirates’ success. By working with technology leader Microsoft to develop cutting-edge products and services, we are looking to reinforce our commanding position and continue to pioneer new ways to serve our customers,” said Sheikh Ahmed.

 

The lab will take Microsoft’s latest technologies and apply them to the development of new ways of working across all parts of the travel and aviation industry – from reservations and check-in to cargo and ground handling systems.

 

“Emirates airline has established a powerful reputation as a dynamic, forward-thinking company, and this agreement will strengthen this reputation further,” said Charbel Fakhoury, General Manager, Microsoft Gulf.

 

“By adopting these next-generation technologies, the airline is setting an important precedent. The Gulf region has a massive potential to contribute to the global development of technology-driven innovations, and Emirates is leading the way.

 

“Through the establishment of our Innovation Lab, Microsoft and Emirates airline will demonstrate how technology can play a defining role in enhancing business operations and customer experiences.”

 

Through the lab, Emirates and Microsoft will explore implementation of technologies based on Microsoft software and hardware as well as online services.