A packed schedule of business travel, meetings and long working hours can take its toll on men as well as women. Now the spa industry has started to cater to men too, so they can escape the pressures of the office and the BlackBerry.
While many spas offer separate male and female treatment rooms, H2O at the Emirates Towers hotel in Dubai is exclusively for men.
The word pampering seems to belong exclusively to women’s spas, so H2O describes itself as “a place for men to spend an hour or two to slow down, destress and restore their energy levels”.
The winning combination of cool décor and individualised treatment has seen more and more weary executives visit the spa since its launch in March 2006. “Since the opening of H2O we have seen a steady increase in visitors,” assistant spa manager Jennifer Staite told Emirates Business.
“We have experienced such high demand that we have recently added another treatment room and opened the spa to outside guests as well as guests of the hotel.”
The spa’s clientele is divided equally between visitors staying at the hotel and Dubai residents.
“We are proud of the fact that so many of the spa visitors are residents – 50 per cent is a very high rate for a hotel spa. This highlights how many regular guests we have here who are pleased with the service they receive.”
With the focus on visitors, the spa uses an international brand of treatment products from Aromatherapy Associates in the United Kingdom. The range is designed to improve physical and emotional well-being.
Time is a precious commodity for many executives so there are quick treatments on offer. “For business travellers time is very precious, and their stress levels are ever more acute,” said Staite.
“Hopping from meeting to meeting and time zone to time zone inevitably take its toll.
“They don’t have much time for relaxation and leisure, so to cater to these guests H2O has created a series of express treatments.
“The treatments are quick and result-oriented, designed to dispel the discomforts that so often accumulate after long-haul flights and constant travelling, and to revive and energise after a round of late nights and long meetings.”
Jet lag is a major source of stress and fatigue for regular business travellers and H2O offers treatment specially designed to restore their balance.
“The executive jet lag reviver is a stimulating and detoxifying aromatherapy massage designed to relieve the symptoms of jet lag.
“The oxygen bar is also good for jet lag. Guests who have very little time to spare can spend as little as 15 minutes relaxing in a high-tech active massage chair whilst breathing in pure oxygen.
“This clears the head, detoxifies the system and improves concentration, while the chair works on tired muscles through no less than 47 different forms of massage.”
So the next time you have flown in on the red-eye, your boss is being unreasonable and your customers are too demanding, you will know exactly where to go – H2O.
The floatation pool
The high concentration of salt in the salt-water floatation pool supports the body without effort. The spa says the benefits from spending one hour in the pool are equivalent to eight hours’ deep sleep. A 60-minute session costs Dh300.
The oxygen bar
The treatment starts with the Cosmos active massage chair, which works on tired muscles through 47 different forms of massage. Then you hook up to the bar for a dose of pure oxygen. A 60-minute session costs Dh300.
Now men get a chance to pamper themselves