The growing market in illegal Freej merchandise has prompted its creator to seek legal action.
The man behind popular Arabic animated television series Freej plans to sue counterfeiters in a bid to protect his product.
Mohammed Saed Harif, a UAE national, launched the comic creation in the Arab World in September last year. It has since gone on to receive popular and critical acclaim – and spawned a catalogue of DVDs and merchandise. However, the unprecedented cross-cultural success of the series – which is also available with English subtitles – has paved the way for a glut of pirated material.
Yesterday, speaking exclusively to Business 24/7 during the production of the third series of Freej, he criticised the growing market of illegal merchandise.
“I am happy about the resounding success of the two series but I am also unhappy because pirated items of Freej DVDs, CDs, games and other products are freely available,” said Harif.
“We have reported to the Dubai Department of Economic Development. And I am planning to sue a company that is violating the property rights.”
The entrepreneur defended the hard work that goes into creating the show and its merchandise.