Sharaf DG and ADDF sign deal


Abu Dhabi Duty Free (ADDF) and Sharaf DG have signed a three-year deal that will see the retailer assume control of the electronics stores at Abu Dhabi International Airport from January 6.

Dan Cappell, general manage of ADDF and acting commercial director of Abu Dhabi Airports Company (ADAC), and Salah Ibrahim Sharaf, director of Sharaf DG, sealed the partnership yesterday.

In addition to two boutiques in the existing Terminal One building and the future Terminal Three, Sharaf DG will be responsible for category and supply chain management at all ADDF electronic outlets.

“The new partnership will enable Sharaf DG to offer the same trust and value it has built in the region to international passengers,” said Yasser Sharaf, director of Sharaf DG.
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