9.42 AM Friday, 8 December 2023
  • City Fajr Shuruq Duhr Asr Magrib Isha
  • Dubai 05:29 06:48 12:14 15:11 17:33 18:52
08 December 2023

3D show for Burberry fans in Dubai

Emma Watson (third from left), the current face of Burberry, with other celebrities at a previous show. (GETTY IMAGES)

By David Tusing

Fashion lovers in Dubai will be one of only a few in the world to witness a unique multimedia presentation by British luxury brand Burberry tomorrow.

The fashion house announced recently that it would stream its Autumn/Winter 2010-2011 womenswear show from London Fashion Week live in 3D.

The show, which will be broadcast in real time from The Chelsea College of Art in London, will be welcomed by simultaneous events in Dubai, New York, Paris, Tokyo and Los Angeles.

The private 3D event will feature custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey, the company announced. Burberry was one of the first high-end fashion brands to embrace the internet wholeheartedly when it began streaming its shows live last year.

While tomorrow's London show will also be available on its streaming website live.burberry.com in 2D, the company is promising an unique event at the invitation-only 3D presentation featuring pre-show entertainment hosted from behind the scenes, backstage and the red carpet in London.

Fans and viewers can also watch and comment on the show in real time using their Facebook and Twitter accounts, it added.

London-headquartered Burberry said it has partnered with broadcaster Sky Television for the 3D production. The Dubai Event will be held at The Address Hotel in The Dubai Mall at 8pm Dubai time.


Keep up with the latest business news from the region with the Emirates Business 24|7 daily newsletter. To subscribe to the newsletter, please click here.