3.14 PM Friday, 22 September 2023
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22 September 2023 $dmi_content.escapeHtml4($rs.get('weather.code.w${report.significantWeather.code}')) Max: 36 °

Beyond business


By Rachel McArthur

Name: Norliza Kassim

Age: Prefer not to say

Nationality: Singaporean

Job: Head of Regional Marketing, Mena, Visa

You recently displayed the 2010 Fifa World Cup winners' trophy at Dubai Mall. How did this benefit Visa? We're committed to growing our business in the Middle East and we understand the passion that people have for football. Because we will be working with our client banks and merchants to leverage Fifa sponsorship around the 2010 World Cup in South Africa, we wanted to whet their appetites by bringing the trophy here.

You're one of only six Fifa partners. How does that differ from other sponsorship? It provides us with a unique opportunity to build business for our financial institution and merchant partners through innovative marketing campaigns.

If you had a Visa card with an unlimited credit limit, what would be the first thing you buy? I would buy a round-the-world trip to each and every destination city that has hosted a Fifa World Cup tournament. It would be like reliving history.

If you could choose any team to win the World Cup, who it would be? It would be incredible if our UAE team were to get all the way to the finals and win.

I'm eating at...

Café More On the weekends, you'd probably find me there having a long breakfast. However, I also go to many other restaurants; there are great restaurants for Friday brunches, for business lunches or for dinner with friends.

I'm listening to…

1) Park Bench Theories by Jamie Scott and the Town

2) 19 by Adele

3) Made of Bricks by Kate Nash

4) Momento by Bebel Gilberto

5) Sleep Through The Static by Jack Johnson

I'm reading…

Mere anarchy and the snowball Woody Allen's Mere Anarchy is really funny. I'm also reading The Snowball: Warren Buffett and the Business of Life. He is a role model who holds exemplary values. The world would be a better place if there were more people like him.