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Beyond business


By Rachel McArthur

I am…

Name: Mohammad El Omari

Age: 30

Nationality: Lebanese

Job: Managing Partner, Business Development, Multisell

You specialise in Motion Interactive Media (MIM). How big is it here? We were the first to introduce MIM more than five years ago, and today leaders have embraced the concept. Although the mass market is still in its infancy, our ambition is to grow beyond limits.

How has MIM been affected by the economic crisis? We fortunately prioritised with alternative markets, which resulted in increased business this year compared to last year.

What is the best interactive experience you have worked on so far? I'm very proud of a project where we deployed a row of interactive experiences for Hydra Properties. Plus, during the World Leaders' Summit in Abu Dhabi, we had President George Bush Sr. and Gerhard Schroeder (former German chancellor) interacting with our displays.

What's next? We're keen to introduce new technology to the region, but our main focus is to solidify our regional presence.

Finally, if you could have one dream technology for the day, what would it be? Real free floating holograms, such as the one used when Princess Leia reached out via R2D2 to Obi-Wan in Star Wars.

I'm eating at…

Sho Cho, Dubai Marine Beach Resort & Spa I enjoy all kinds of food, but seafood would be my first choice. I like Sho Cho's style, because it combines an outdoor with an indoor environment, and has great food and good music.

I'm listening to…

1. DJ Sandy Rivera

2. Armin Van Burren

3. Frank Sinatra

4. Assi Helani

5. Fairuz

I'm reading…

Various publications I like keeping up to date with the business world through business magazines, but when it comes to books, my favourites are Eleven Minutes by Paolo Coelho, The Perfume by Patrick Süskind, and Robert Greene's 48 Laws of Power.