It’s that time of the year again when people from all over the world flock to one of the best shopping destinations in the world – Dubai. Just in case you haven’t caught on yet, the Dubai Shopping Festival 2010 (DSF) begins today. Be sure to keep your social calendar absolutely free because DSF is not just about shopping, promotions, great deals, discounts, raffles and draws. It’s all about the community, culture, having fun and learning about the UAE – all at the same time. The Dubai Events and Promotions Establishment (formerly DSF Office), which has 15 years of experience in holding the festival and making it such a big hit, has catered to all ages, cultures and tastes by organising a host of activities that will be held all over the emirate for the next 32 days. Even though there are a bushel full of events to choose from, Emirates Business chose the top 15 for you so that you can mark them on your calendar. Fireworks January 28 to February 28 @ Seef area – Dubai Creek The firework displays have become synonymous with the festival since its inception. The 15th edition is no different with daily fireworks at the Seef area of Dubai Creek at 8.30pm. Blood Brothers Musical January 28 to February 6 @ The First Group Theatre, Souk Madinat Blood Brothers, the third longest running show on London’s West End, is the critically acclaimed multiple award-winning musical about twin boys separated at birth but reunited by fate – with tragic consequences. This stunning tale set against the backdrop of an unforgiving industrial Liverpool is one of the most unique and best-loved musicals of the past 50 years. With Willy Russell’s trademark comedy, mixed with epic drama, this funny and moving musical provides a performance of pure theatrical perfection. The production stars a brilliant cast of West End actors and thrilling live orchestra. Kavi Sammelan and Mushaira January 28 @ Sheikh Rashid Auditorium, Indian High School The Kavi Sammelan and Mushaira is a gathering of noted Hindi and Urdu poets from India and resident poets in the UAE. The event, which will be held at 9pm, is a much-awaited occasion in the Hindi literary circles in the UAE and witnesses the participation of eminent social and literary personalities. Carpet Oasis January 28 to February 28 @ Dubai Airport Expo’s West Hall This is an exhibition and sale of some of the rarest, largest, and most unique carpets and rugs from around the world. Carpet Oasis is an attraction for those who have a penchant for not only carpets but culture and history. Spread across thousands of square metres, the exhibition features products from areas renowned for carpet-making such as Iran, Turkey, India, Pakistan, Afghanistan and Turkmenistan. Apart from carpets and rugs, handicrafts are also on display. The event is held from 10am to 10pm from Saturday to Thursday and from 4pm to 11.30pm on Fridays. Tamer Hosny January 29 @ Media City A heartthrob for millions of Arabs, Tamer Hosny comes to Dubai to perform his hit singles. A performer par excellence and a successful composer by all means, Tamer has a huge fan following amongst non-Arab speakers as well, so be there all you Hosny lovers. Jazz Fortnight February 3 to 19 @ Various Venues A unique destination for shopping, leisure, and entertainment, The Walk at JBR turns even more exciting during DSF. Highlights include the World of Jazz that will be held from February 3 to 9 as a prelude to the Skywards Dubai International Jazz Festival. Apart from the amazing shopping promotions, families will also find a fun fair and an inflatable zone. The Skywards Dubai International Jazz Festival, which will be held from February 10 to 19 at Dubai Media City, is one event that is a must-see for all jazz lovers as it brings local, regional and international jazz artists, such as James Morrison, together in a unique gathering. The Little Big Club Show February 5 to 12 @ Dubai Airport Expo’s East Hall Coming to Dubai for a Middle East debut, the Little Big Club Show is the hottest children’s attraction this DSF. Featuring 14 popular characters including Barney, Postman Pat, Fireman Sam, Bob the Builder, Angelina Ballerina and Pingu, the event promises an exciting journey into the world of cartoon theatre through spectacular stage backdrops, songs, and narratives. There will be two shows each day. One will be at 4pm and the other at 8pm. Gulf Bike Festival February 4 to 6 @ Dubai Festival City Every year, during the Gulf Bike Week, bikers from all over the region come down to Dubai to celebrate their love for everything on two wheels in a festive atmosphere. The event provides a perfect lifestyle environment for music fans, sports enthusiasts and thrill seekers of all nationalities and ages. International acts performing during this year’s edition include Nickelback and Status Quo. Nickelback February 5 @ Dubai Festival City The Grammy award nominated Canadian rock band, Nickelback is one of the most commercially successful Canadian