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27 February 2024

Jay-Z still rules with Young Forever at 40


By Rachel McArthur

The American rapper and businessman may have just turned 40, but Jay-Z's reign is far from over.

Following his massive hit, Empire State of Mind with Alicia Keys, the American hip-hop star is back with his first video release of 2010, Young Forever. Sampling the chorus from 1980s German synthpop group Alphaville's Forever Young, the black and white music video shows scenes of children playfully partaking in youthful activities while Jay-Z performs onstage. The production was directed by Anthony Mandler, the creative genius behind Jay-Z's Run This Town, Rihanna's Russian Roulette, and Live Your Life by TI.


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