It all started when a Bollywood website printed out the story line of the Yash Chopra directed film ‘Veer Zaara’ so accurately that it sent shivers down the spine of Aditya Chopra who wrote it.
The website was asked to pull down the offending article and they did so pronto after they got Big Chopra’s orders.
Aditya was so paranoid about it that after that day, he stopped narrating the story of his films to his team as well. No one knew the entire detail of what was being shot including most of the actors on the sets.
Barring a few close confidantes of Chopra, no one has ever known what a story has been all about.
And now Aditya Chopra ensures that very few copies of the bound script with screenplay and dialogues are made. Everyone is to ensure that the copy is safe and in his or her custody and should not even be shared with close ones, let alone strangers or anyone from the media.
Even media interviews of those connected to the film are banned during a certain period of making and till the publicity drive lest they spill the beans, knowingly or unknowingly.
Directors are asked to only hire technicians and assistant directors who are very trustworthy and who have been around for a long time with them. Even most of them are still not given too many details about the storyline and hence are in the dark about many scenes till they are actually shot and that too only towards the final few days of shooting.
If Aditya Chopra is directing one of those projects like he did last with ‘Rab Ne Banadi Jodi’, he was very upset with his marketing team as well when they shared some creatives of the film with a motorbike brand who were to be the partners in the in film branding of the film.
He informed th marketing to tell further brands that no creatives will be given out again.
We are told that the cast and crew of the new film that he is planning has been kept so much under wraps that no one but Aditya Chopra actually knows what he is making.
Follow Emirates 24|7 on Google News.