Ben 10, other cartoon characters come to life in Dubai

Dubai will witness a dedicated Cartoon Network Zone within IMG Worlds of Adventure, the emirate’s first mega themed entertainment destination.

According to a press statement, Turner Broadcasting-owned Cartoon Network Enterprises EMEA (CNE EMEA) has signed a new deal with the Ilyas & Mustafa Galadari (IMG) Group, and the new deal will see popular characters from Cartoon Network shows including Ben 10, Adventure Time, The Amazing World of Gumball and Turner Broadcasting owned Lazy Town brought to life in a world of rides and entertainment.

The 1.5 million square foot project will be the world’s largest temperature controlled indoor themed entertainment destination with a capacity to welcome more than 20,000 guests from all over the world every day.

The Cartoon Network Zone will feature the first ever Ben 10 5D cinema and an exciting line-up of branded restaurants and retail locations, including the world’s largest Ben 10 retail store. This offers licensees the opportunity to sell its products to a captive audience in a unique cross category branded environment.

“IMG Worlds of Adventure is the entertainment destination Dubai has been waiting for,” said Ilyas Galadari and Mustafa Galadari, Executive Co-Chairmen of the IMG Group.

“Developing interactive and immersive brand experiences provides not only kids but their entire family with new and exciting ways to engage with our shows and characters and create indelible memories,” said Giorgio Stock, President, Turner Broadcasting EMEA.