Friends with Emirates: Jennifer Aniston gets cheeky in new video
Jennifer Anniston has done it again; emerging as America’s sweetheart, with a little cheek in check, as she appears in Emirates’ latest commercial as the same light-hearted girl who won a millions hearts during her decade-long run on the sitcom, ‘Friends’.
The Dubai-based airline, which has signed on the Hollywood actor as its brand ambassador, unveiled its television commercial (TVC) featuring Aniston, a first for Emirates in terms of collaboration with an international star for a global digital and TV campaign.
Anniston channels her inner ‘Rachel’, a character that has been embodied many times by the actor in following Hollywood comedies, displaying her impeccable comedic timing in the carrier’s TVC, which also underscores the high-end services Emirates offers when compared to certain legacy carriers.
The ad opens with Aniston looking frantically for the onboard shower and lounge but being mocked and ridiculed by the cabin crew.
It turns out to be a nightmare as she wakes up to reality in her own private suite in the Emirates First Class cabin before being acquainted with the airline’s iconic A380 Shower Spa and Onboard Lounge.
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand explained: “Jennifer Aniston’s appeal and effortless connection with a global audience makes her the perfect choice for our campaign.
“As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is travelling. At Emirates, we ensure the experience is an exceptional one.”
He added: “In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board.
“We couldn’t think of anyone better suited for the role than Jennifer and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome.”
Industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads, directed the TVC.
RKCR/Y&R London developed the concept while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team.
The global digital and television campaign will begin in the US and the UAE before being rolled out in November to other countries where Emirates has a big operational presence – including the UK, Germany, France, Italy, India and Australia.
Emirates has, to date, invested $20 million in securing TV spots worldwide for this campaign, which will have a 30-second and longer 60-second version.
The TVC can be viewed on the Emirates website or on the Emirates YouTube channel.
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