IndvsPak: Pakistan responds to India's World Cup taunt [video]
Pakistan's cricket World Cup match against India has been billed as a war without guns.
As cricket excitement reach fever pitch ahead of Sunday's match between defending champions India and bitter foes Pakistan in a World Cup blockbuster touted as the most watched encounter in the history of the sport, we witness a different war altogether.
The match is of huge emotional importance to Pakistanis, who have never witnessed a World Cup victory over India in five previous attempts -- and India's media have not wasted the chance to rub it in.
A provocative match teaser in India shows a Pakistani ageing from a teenager to a married man and then a father waiting in frustration from 1992 to 2011 to celebrate a World Cup win over India.
The feuding nations are taking Sunday's contest to the next level.
All it took was a sports advertisement by Star Sports channel for the 2015 World Cup that set the ball rolling.
The channel kicked up its campaign of #wontgiveitback up a notch with the advertisement that mocked the Pakistan cricket team.
The promotional advertisement that poked fun at Pakistan's poor record against India in the previous World Cup editions seems to have offended their neighbours.
If India has the spunk to come up with an ad like that, Pakistan, its neighbour and once part of erstwhile India, gave it back with an ad of its own.
The ad doesn't hide the fierce loathing and rivalry.
Pakistani news network Samaa TV came up with an ad that reminded India of all the times it had given the team nightmares right from Aquib Javed's hat-trick wicket at Sharjah in 1991 to Saeed Anwar's 194 in 1997.
They called it a 'comprehensive reply on Indian.'
Even when Pakistan lifted the World Cup in 1992, Imran Khan's victorious side could not beat India, while in the last World Cup, India finished off their rivals in the semi-final at Mohali en route to the title.
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