‘Baar Baar Dekho’ continues to take the world by storm as Katrina Kaif and Sidharth Malhotra performed live to the hit Bollywood track, ‘Kala Chasma’, on CNN International’s flagship programme Quest Means Business in New York.
The lead stars of the film performed to 350mn + viewers worldwide - this may well have been the first time that two major Bollywood stars have performed live to a Bollywood track on a US news network as part of their film promotion.
‘Kala Chashma’, broke the internet with over 47 million views on YouTube and sparked a massive viral dance phenomenon called the #KalaChashmaChallenge that has taken over the world.
The craze has since gone global and has even been played for the Indian hockey team at the Olympic Games in Rio.
The popularity of Kala Chashma worldwide as well as lead actors Sidharth Malhotra and Katrina Kaif’s appearance on CNN international only furthers cements the global popularity and audience for Indian cinema.
‘Baar Baar Dekho’ is directed by Nitya Mehra and will hit cinemas on September 8 in the UAE.