Lebanon's Nicole Saba perfect fit for Bollywood's Salman Khan

A beaming Salman Khan will be visible across UAE billboards once again, only this time, sharing the spotlight with the Bollywood superstar will be Lebanese songstress and actor, Nicole Saba.

The duo will be the faces for UAE retail house Splash, which will see the two celebrities come together for the first time promoting a brand.

Salman and Nicole will endorse the retail house’s line of clothing and accessories, across various platforms of the brand and will be seen interacting with the audience.

The strategic announcement comes at a time when the brand is celebrating its new tagline, ‘In Love with Fashion’.

While Salman has been a face for the brand in the past, this is Nicole’s first association with the retail house and the Bollywood star.

“I am thrilled to be the new face of the brand. We recently shot in India for the AW’14 campaign along with Salman Khan and I am very excited to see what this new association and journey has in store for me,” said Nicole.

Talking about the recent association, Raza Beig, CEO, Splash and Iconic: “Our success with Salman as a brand ambassador prompted us to look for a woman who embodied panache in its true essence and is a style inspiration.”

He added: “We have also signed Esha Gupta, Bollywood actress as the face for Splash in India. ”

The retail house will release a 30-second fashion film featuring both stars in various looks and moods; the first leg of the campaign will be launched on July 20th while the entire campaign will then be launched by mid September.

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