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29 March 2024

Najwa Karam is Guest of Honour at World of Fashion in Dubai

Published
By Amal Al Jabry

Najwa Karam, Arab superstar and Middle East fashion icon, has been named as the Guest of Honour for the upcoming World of Fashion at Mall of the Emirates.

(IMAGE – Najwa Karam courtesy World of Fashion)

The two-week long event, which is free, will feature the latest trends, catwalk shows and beauty makeovers from October 15 to 31.

The popular multi-platinum artist Najwa as the guest of honour will appear at the fashion finale on October 22 in a public Q & A with the mall visitors.

Past editions of the event included singers Ramy Ayyash, Nancy Ajram, and Fayez Al Saeed.

Speaking to Emirates 24|7, Hussain Moosa, Associate Director for Mall of the Emirates, explained how they decided upon their latest celebrity ambassador.

“Najwa Karam is very well known. She captivates audiences with her presence, grace and style. She has made a strong name for herself in the Arab World as a singer, and we are very optimistic and very happy to collaborate with Najwa Karam this year… looking forward to the best outcome.”

Twenty catwalk shows highlighting Fall/Winter collections will be held at the mall’s Central Galleria. High-street fashion brands including Kate Spade, Juicy Couture, Ted Baker, Karen Millen and Harvey Nichols will also be part of the event.
There are even catwalk shows for the kids on October 18.

(IMAGE – Mall of the Emirates schedule for World of Fashion 2014 – courtesy World of Fashion)

World of Fashion will also host of the ‘Journey of a Dress’ exhibition, celebrating the 40th anniversary of the iconic wrap dress and signature prints, created in 1974 by American fashion designer Diane von Furstenberg.

What’s more, as fashion and beauty go hand-in-hand, celebrated makeup artist Bassam Fattouh is also on-board sharing his expertise and offering free makeovers during the two-week festivities.