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30 November 2023

Noor Dubai wins Mideast's first ISO 9001:2008

The winning team (WAM)


Dubai Media Incorporated (DMI) organised a celebration on the occasion of getting Noor Dubai Radio the ISO in quality system administration [ISO 9001:2008].

Noor Dubai has become the first radio station in the Middle East and Africa to earn ISO 9001.2008 by Lloyd’s Register.

TV channels Noor Dubai and Dubai Racing, and Masar and Tawseel - all DMI units - got the international acredation of ISO 9001.2008, in quality system administration.

Ahmed Al Hammadi, Executive Director of Commercial Affairs and Marketing, Dubai Media Incorporated, said in a speech during the ceremony “getting the ISO reflects the keeness of DMI on the development of human skills which was the main reason behind such a breakthrough in the media field.

“DMI gives human cadres the utmost importance. Access to qualified staff has become one of the most important challenges in the world of media,” he said.

He said getting the ISO certificate is confirming the success of DMI's strategy for permanent development and modernisation.

He added that this comes within a larger strategy of the Government of Dubai, which is keen on quality and upgrading and development of all systems as well as instilling institutional values to provide distinctive information services with standards and high quality and credibility for all viewers of television channels of the DMI.
He said DMI is very keen on developing quality and diversity of information services in order to satisfy the local and Arab viewers through the application of the highest standards of international quality.

He also stressed on the importance of choosing the best elements of information and the application of best available technology to meet the needs of viewers of DMI and gain their trust.

Ali Khalifa Al Rumaithi, Director of Dubai TV channel who is the Executive Director in charge of the television channels affairs, expressed his satisfaction at the distinguished level of the DMI in the area of providing information services on the basis of high quality and excellence.

He stressed on the importance of continued efforts to achieve further advancement and progress.

Basim Obaid, Regional Director of Lloyd's Register Quality Assurance in the Middle East and Africa, congratulated the channels of the DMI for earning the international certificate.

“The reports issued by Lloyd's Register Quality Assurance confirmed the significant progress achieved by the DMI over the past few months at the level of implementation of all requirements of the system by documenting the goals and the indicators of performance for the DMI at all administrative levels and linked to the overall strategy of the institution and commitment to the highest levels of quality, he added.

Faisal Bin Haidar, Director of Massar printing, publishing and Tawseel company, said Massar has been created to serve the local and global market where it printing and publishing international daily newspapers, including Al Bayan and Emarat Al Youm.

Bin Haider praised the unlimited support by the DMI administration towards the continuous development of operations and staff training which has helped to get the major international awards.

Darwish Mohammed, Director of Dubai Racing Channel, said DMI implements of best practices and technological applications to create media content that respects social and cultural values and the family in line with the strategy of the Government of Dubai.

Khadija Al Marzouki, Director of Noor Dubai radio station, expressed her happiness that the station had won the ISO certificate that makes it the first radio station in the Middle East and Africa to achieve ISO 9001.2008.

She said what distinguishes this achievement is the short period in which the radio station has received such a prominent honour, as Noor Dubai joined DMI just one year ago.