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18 July 2024

Priyanka gets it right... with Ami Patel’s magic

Ami Patel is the Creative Director Harper's Bazaar India. (SUPPLIED)

By Sneha May Francis

Priyanka Chopra looks effortlessly chic whenever she steps out in the public eye. Whether it's for the red carpet, movie, TV or film promotions, she gets it right all the time.
With her every look being scrutinised and documented incessantly by the shutterbugs, there’s just no scope for fashion blunders.

So, along with their entourage of publicists, man-Fridays, secretaries, make-up man, and the lot, actresses nowadays also packs along her exclusive tailor-made creative genius, who painstakingly work on transforming her into spectacularly dazzling diva every time she faces the flashbulbs.

Ami Patel is exclusive to Priyanka Chopra and also doubles up as the creative director at Harpers Bazaar magazine in Mumbai. She even chips in to style movies, whenever she gets a breather.

Her association with Priyanka started two years ago, after she bumped into her while shopping in London. “She told me that she was looking for a stylist and whether I’d be up for it. And, I said yes.” And, there has been no looking back since.


She had worked with Priyanka earlier on several cover shoots,and there was already a bond that had formed.

It’s a highly demanding job, she concurs, considering Priyanka is scrutinised whenever she steps out in the public eye. “Every look of hers is photographed. She can never have an off-day. It’s just very tough for her.”

And, Ami has, over the years, learnt how to deal with the fashion cynics. “Initially, the criticism used to bother me. However, now it doesn’t. I don’t think a lot of the media is actually educated in fashion.


“When I know it’s a good look, and some journalist from somewhere who hasn’t studied fashion makes a comment, then it doesn’t bother me.”

The job is demanding, no doubt, but Ami believes that the key is to have fun. “At the end of the day, fashion is a fleeting moment. So, people will write, and tomorrow they will take another look and say it’s great. So, that’s how it goes.”

 With Priyanka’s style having evolved tremendously over the years, Ami accepts that there are moments when Priyanka and she does differ on the fashion framework.

Priyanka Chopra poses as she attends the ‘Big Star Entertainment Awards 2012’ ceremony. (AFP)

“We fight and we argue. That’s normal. It’s part of being a stylist. She wins, and sometimes I do. At the end of the day, she has to wear it and feel good about it.

Although Priyanka does not restrict her, Ami has cut off a few colours from the wardrobe. “In terms of colour, she’s really open because everything suits her complexion, but I wouldn’t put her in greys and browns. I wouldn’t do dull, dowdy colours on her.


“In terms of style, she likes to experiment; she’s open to new things, new silhouettes.”

For every event, movie or otherwise, Ami gets a brief from Priyanka, based on which she sources different options, from which Priyanka picks the final look.




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