Brace yourself for an onslaught of Rajnikanth fans and by this we don’t mean a flash mob lifting their sarongs to a ‘Lungi Dance’ serenade.
Superstar Rajnikanth is coming soon to a cinema near you, with the much delayed ‘Kochadaiiyan’ finally getting a release date that is two months away.
Distributors, Eros International Media Ltd, will release the eagerly awaited futuristic fantasy film on April 11, 2014.
The Mediaone Global Entertainment Limited production, which has been directed by the superstar’s daughter, Soundarya Rajnikanth Ashwin, will also star the golden girl on Bollywood these days, with this latest film being touted as Deepika Padukone’s fifth consecutive hit after a record 2013.
The actress, who is sweeping up the Best Actress trophies this awards season, had a bumper year with ‘Race 2’, ‘Yeh Jawaani Hai Dewani’, ‘Chennai Express’ and ‘Goliyon Ki Rasleela Ram Leela’.
However, ‘Kochadaiiyaan’ will hardly rest on her star power with Rajnikanth in the frame, along with featuring unique visual mastery of Photorealistic Performance Capture technology for the very first time in the history of an Indian film.
This technology has been previously seen in Hollywood masterpieces as ‘Avatar’, ‘Tin Tin’ and ‘Beowulf’.
‘Kochadaiiyaan’ is an epic dramatisation of good versus evil with the Indian megastar Rajinikanth in a double role.
Also starring in the production are South India’s leading stars R Sharath Kumar, Nazar, Aadi, Shobana and Rukmini.
The award-winning composer A R Rahman, whose list of credits includes a BAFTA, a Golden Globe and two Academy Awards, is composing the film’s soundtrack.
In a statement, Soundarya said: “Following last year’s celebrations of India’s filmmaking centenary, we view the release of ‘Kochadaiiyaan’ as part of the next steps of Indian cinema.
“For the first time a full length feature has been made using performance capture technology in India and I truly hope this creates a whole alternate film making avenue apart from live action films in our country.”
Sunil Lulla, Managing Director, Eros, added: “Eros is proud to present this magnum opus with Rajinikanth, which will take the Indian film industry to the next level.
“…The film will be released in Tamil, Hindi, Telugu, Marathi, Bhojpuri, Bengali and Punjabi in India and overseas in more than 6,000 screens. We will be releasing an English version internationally as well.”
In a major brand tie-up, Eros International and Mediaone have also tied up with Karbonn Mobile to launch one million ‘Kochadaiiyaan’ branded mobile phones to celebrate the release of the film.
The exclusive Karbonn ‘Kochadaiiyaan’ mobile phones will have screen savers and must-have images from the film along with the trailer and the signature tune of the film, which will launch this month with the film’s soundtrack.
The film had been delayed extensively after Rajnikanth was hospitalised back in 2011 with respiratory problems.
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