Shah Rukh Khan's UAE concert: To kick off during Dubai Shopping Festival

Make way for the king Khan of Bollywood - Shah Rukh Khan, who has finally decided to come to the Emirates and perform LIVE!

After much delay and confusion over dates for a concert that was scheduled for mid December, it is now reported that SRK is tentatively scheduled to enthrall his Dubai fans on January 17.

Shah Rukh will kick off the world premiere of his tour - "Access All Area" - with a performance at the ensuing 18th Dubai Shopping Festival 2013, starting next month, reports NDTV.

SRK's special show will take place midway during the Dubai Shopping Festival which commences January 3 and ends February 3, said Saeed Al Falasi, director, Strategic Alliances, Dubai Events & Promotions Establishments (DEPE).

Dubai Shopping Festival – A Shoppers Paradise, this year is being marketed as "Dubai At Its Best" and the month-long event promises to be the biggest ever in its history since 1996, bringing the best across its sectors for locals and visitors alike, Al Falasi told media-persons Monday afternoon.

He assured people that Dubai Shopping Festival 2013 will surpass "all previous editions in style, size, turnover and grandeur" with the entire city decked up to welcome international shopaholics, prizes worth millions of Dirhams on offer and a spectacular itinerary of international events to keep all regaled and occupied.

The major highlights this year include the world's highest catwalk at 442 metres at the iconic Burj Khalifa, and the Omega Dubai Desert Classic, a PGA European Tour sanctioned event with a $2.50 million prize pool with big names like Tiger Woods in attendance.

Last year, Dubai Shopping Festival attracted nearly four million visitors who collectively splurged a whopping $413 million, making it one of the most happening and lucrative events in the international calendar.

"Ever since its launch, Dubai Shopping Festival has witnessed a growing number of visitors from India and this market has the potential to grow exponentially in the coming years. Indians comprise a vibrant part of United Arab Emirate's (UAE) society, constituting a significant segment of the total international crowds thronging DSF," Al Falasi pointed out.

Besides Shah Rukh Khan's concert, Dubai Shopping Festival 2013 will feature various mega-events like Layali Dubai, street carnivals, street and midnight fashion shows, sporting attractions and cultural events from different countries.

Besides the shopping and gift vouchers, there will be weekly draws for Infiniti, Ferrari and Nissan Patrol cars, gold prizes worth 15 kg of the precious metal and instant scratch-and-win worth up to Rs.2 million on purchase of pearls and watches at over 6,000 retail outlets in 70 malls.

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