Looks like Gitex Shopper this year has decided to up the glamour quotient as Bollywood’s Sunny Leone sets a date for Dubai’s biggest consumer electronics fair, which will run from March 29 to April 1.
Leone has been signed on as the brand ambassador for XTouch, who has also been roped in to unveil some special promotional offers for the spring edition of Gitex, which will be held at the Dubai World Trade Centre.
The former adult star will meet and greet fans on March 30, and will also host an after party on the same day to celebrate the tie-up.
Talking about the association with Sunny Leone, Jack Lee, president at XTouch said: “We are excited to have her as our brand ambassador.
“Her beauty, grace, elegance, confidence perfectly captures the essence of our products, which are crafted with care to look elegant, stylish and graceful.
“We are confident our association with Sunny Leone will provide the brand with an extra edge to stand out and get noticed in the market.”
The company’s latest flagship smartphone, the Unix Pro, will be launched during the announcement of the cooperation at the shopper.
Leone added: “It gives me great pleasure to be working with one of the most exciting consumer electronics brands in the Middle East.
“The brand represents premium quality and craftsmanship and comes loaded with user experience that makes its products most appealing and aspiring.”