Success on the red carpet can buy cachet that no advertising can - both for designers and stars - and profits for luxury brands for years to come.
The red carpet, presents "a great and free opportunity" for a designer and actor to reach an audience that expands beyond the fashion set.
The Zee Cine awards saw the Bollywood style mavens strut their stuff and actress Sonakshi Sinha, Deepika Padukone and Priyanka Chopra stood out.
The ruling princess of Bollywood Deepika Padukone was shining all the way in her sequined gown, Priyanka went traditional in a saree, but it was Sonakshi who saw the photojournalists clambering for more.
Bollywood actor Sonakshi Sinha attends the Zee Cine Awards ceremony in Mumbai. (AFP)
Mermaid dresses were clearly the favoured silhouette at the 14th Zee Cine Awards.
Sonakshi Sinha turned into a mermaid in a Gauri and Nainika gown. And the curvy lady seized the limelight with her new found avatar.
Sonakshi wore the monochrome gown with featured black net frills on the bottom. The plunging neckline was cleverly managed with sheer black, clearly not willing to reveal more than what needs to be seen.
Wearing her hair straight Sonakshi accessoried it with a golden spike headband by Manish Arora for Amrapali. The only other addition on her ensemble was the golden bangle from Manish Arora with Valliyan ring.
The red carpet look was completed with her doe eye makeup and matte glossy lips. Sonakshi classy and elegant look is a winner for us.
Bollywood actor Deepika Padukone attends the Zee Cine Awards ceremony in Mumbai. (AFP)
Deepika Padukone walked the red carpet wearing a white sleeveless sequined floor length Naeem Khan gown.
Just to make it clear that Bollywood's ruling princess has walked in, she half-pinned her hair in the trademark messy style and crowned it with a silver chain head wrap.
Deepika's smokey eye makeup, glossy lips and wavy hair looked nice with this glittering Naeem Khan gown. The actress always exhumes oomph and style every time she takes the red carpet.
Bollywood actor Priyanka Chopra ttends the Zee Cine Awards ceremony in Mumbai. (AFP)
After promoting her movie 'Gunday' in uber-chic Western wears Priyanka Chopra choose to don a traditional look for the award ceremony.
Priyanka wore a golden-white coloured sequined saree from Jade. The thick neon ink borders on the saree looked stylish.
At the red carpet look reminded us of her 'Gunday' look. The Former Miss World looked gorgeous in a saree, huge black bindi, gold jhumkas and rimmed out eye makeup.
Zee Cine Awards 2014 had all the elements of a perfect package comprising entertainment, electrifying performances and red carpet zing.
While Shah Rukh Khan captivated with his wit and tongue-in-cheek one liners as the mighty host of the gala; Deepika Padukone, Sonakshi Sinha, Ranveer Singh and Akshay Kumar made their explosive presence felt with their performances.