After launching a hugely popular fashion line exclusively for men, under the label of his charitable initiative ‘Being Human’, Bollywood heartthrob Salman Khan is all set to unveil an exclusive line for his women fans.
By the end of March, the line will be launched in Indian stores.
When Emirates24|7 contacted high-street brands Splash and Iconic about whether the clothing line will be available in Dubai stores, they were unable to confirm.
“We have not received any information yet,” informed a store manager at their Ibn Battutta mall store.
He, however, informed that the current line is extremely popular and even the women end up buying the over-sized t-shirts.
“A lot of Indian customers buy Being Human t-shirts. Salman Khan is a big star and his fans are crazy about him.”
Until now, some of his female die-hard fans had to make do with the men’s t-shirts for want of choice.
“I just had to buy it. I bought the smallest size and have made minor alterations to make it fit,” announced a beaming Nikita. This teen, like many others, didn’t want to wait till a special line was launched.
“I am a huge die-hard fan of Salman Khan and am loyal to his Being Human brand,” added her friend Shalini.
The Indian media reported that the INR35-billion brand aspires to turn into a INR350-billion entity by 2015.
The brand, which displays the brand name in different fonts and colours on t-shirts, has been a rage since its launch in 2009.
Apart from Salman’s family, his brothers – Sohail and Arbaaz, sister-in-law Malaika, other celebs like Kareena Kapoor, Katrina Kaif, Sonakshi Sinha and Priety Zinta also sport the t-shirts.
The new line will offer an entire range of women's wear comprising tees, trousers, hotpants, and denims.
“All fashion labels are about looking good, Being Human is also about doing good,” Salman had said at the Dubai launch last June.
Proceeds of the sale goes to the Being Human: The Salman Khan Foundation, which was set up by the actor in 2007.
Follow Emirates 24|7 on Google News.