Manash Carrnad/Sanskriti Media and Entertainment It has become a fashion these days to include emotions and greeting words in the titles of movies.
Evidently short of titles for movies, Bollywood filmmakers are resorting to use popular words to make titles of movies, so that the film can be addressed to a larger audience.
With the gap between the single screen audience and the multiplex audience widening, it is imperative to try and bridge the gap with titles that everyone can understand and generate curiosity to watch the movies.
Now the only issue here is titles are being given for films even if they do not really match the film’s story.
Take the Shah Rukh Khan film ‘Happy New Year’ for instance. One would wonder if the film is made on a New Year celebration as the story suggests.
But then the film is based on a theft! The film’s poster also seems to suggest the same.
The Farah Khan-directed film also stars Abhishek Bachchan, Deepika Padukone and Boman Irani in principal roles. And yes, the film is releasing not in the New Year as well. It is releasing this Diwali!
Salman Khan’s latest release ‘Jai Ho’ is a remake of the Chiranjeevi starrer Telugu film ‘Stalin’.
The film is nothing about being an Indian, has no patriotic feel, but the film is called ‘Jai Ho’, punning on the eponymous role of Salman who plays Jai in the film.
The film earlier called ‘Mental’ perhaps should have retained its title because that is what a lot of audience felt after watching the film.
Salman Khan’s brother-in-law Atul Agnihotri is making a film called ‘O Teri’ with Pulkit Samrat, which is slang used more by Aamir Khan in his movies, expressing surprise.
Atul had earlier made a film called ‘Hello’, another expression for greeting someone – the film starring Sharman Joshi and Sohail Khan had Salman and Katrina Kaif in lead roles.
Sharman Joshi himself has acted in another film called ‘Sorry Bhai’ for Onir. Sharman had to say ‘sorry’ to his brother Sanjay Suri because he falls in love with his brother’s fiancee.
Shilpa Shetty’s maiden home production is called ‘Dishkiyaaoon’, which is a sound effect used to depict the sound of a bullet.
Shilpa’s title for the film seems to be a bit apt because the movie is based on gangsters and the sound of a bullet resonates with the title of the film which stars Sunny Deol and Harman Baweja after Akshay Kumar rejected Sunny’s role of a Haryanvi gangster.
The Anees Bazmee directed Akshay Kumar film ‘Welcome’s’ sequel is called ‘Welcome Back’.
John Abraham, Anil Kapoor and Nana Patekar along with Shruti Haasan play lead roles. ‘Welcome Back’ is a word which is about a return of someone and in this case it is happy re-entry of the sequel.
Last year the film ‘What The Fish’ released which had Dimple Kapadia play the lead role. The title is again an expression of a disappointment in the form of a surprise. But then a fish was added to the cast of the film and used as a prop too.
One can recall the Akshay Kumar-starrer ‘Thank You’. The 2011 comedy dealt about infidelity and also had Bobby Deol, Suniel Shetty, Irrfan Khan, Sonam Kapoor, Rimi Sen and Celina Jaitley.
Akshay brings bad husbands to book resulting in a thank you from the leading ladies.
So barring a few odd titles which justify the subject, filmmakers too have been taking creative liberties in naming movies as well.
We really hope they start taking the audiences seriously.