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22 February 2024

Hotbrands International opens Sugoi! in Yas Mall

Sugoi! is open at Yas Mall in Abu Dhabi. (Supplied)

By Staff

Hotbrands International (HBI) has opened its first outlet in 2015, the Japanese ethnic food concept Sugoi! at Yas Mall in Abu Dhabi.
This is the fifth Sugoi! outlet in the HBI portfolio of multi-ethnic food concepts, and forms part of its expansion strategy for 2015 in the UAE, regional and international markets.

The new Sugoi! outlet offers foodies in the UAE a taste of traditional Japanese cuisine in a quick-service restaurant format.

Prabhakar Singh, spokesperson for HBI, said: “The Sugoi! restaurant at Yas Mall demonstrates HBI’s commitment to provide a vast cross-section of residents and visitors in the UAE the opportunity to savour multi-ethnic dishes within a vibrant yet relaxed setting. The new outlet features an open kitchen that serves up authentic Japanese dishes such as teppanyaki and teriyaki, sushi and sashimi.”

HBI opened its first outlet in Dubai 23 years ago, and has now grown to more than 50 outlets in the GCC, India and United States.