Dolce & Gabbana to woo Muslim women; introduces new hijab line
Dolce & Gabbana announced that they are debuting a line of high-fashion abayas and hijabs, a first for the brand.
They posted on their Instagram, "The new Dolce&Gabbana Abaya collection is a reverie amidst the desert dunes and skies of the Middle East: an enchanting visual story about the grace and beauty of the marvelous women of Arabia."
The Italian designer revealed the line, inspired by garb worn often by Muslim women on Wednesday on Isntagram.
Their range includes full-length dresses, hijabs, head scarves and abayas.
Dolce & Gabbana is one of many designers dipping into the the $266 billion market of Muslim women. According to Fortune, the market is set to expend to $484 billion by 2019.
Fortune cited a Thomson Reuters report that noted that in 2013, Muslim women spent $266 billion on clothing and shoes — and that spending in that category is expected to reach $484 billion by 2019.
Fellow design companies such as Tommy Hilfiger, H&M and DKNY already sell clothes, like hijabs, that are marketed towards Muslim women, according to Business Insider.
The collection features black and beige tones with floral prints and fabrics used include satin wave charmuse, sheer georgette and lace detailing.
Prices for the line are not yet available on the Dolce & Gabbana website, but dresses from the designer are listed between $695 to $7,000 at Bergdorf Goodman.
Style.com Arabia, which exclusively revealed the line for the first time, noted that the line is unique in that it "[captures] the Sicilian spirit of the house," while also "[making] a nod" to the designer's forthcoming collection, with its floral prints.
The website has also posted a makeup guide for women to wear along with their new Dolce & Gabbana apparel.
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