Dubai gears up for a three-day 'Super Sale' this month

Retail therapy starts early this summer in Dubai with a three-day 'Super Sale', a new citywide retail initiative that will offer shoppers the opportunity to pick up amazing deals across a range of merchandise at participating outlets from May 18-20.

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the Super Sale will offer shoppers incredible discounts of between 30 -90 per cent on selected items at retailers across the city.

Home to some of the world’s most impressive shopping malls and outlets, Dubai is pulling out all the stops for the new retail event with the support of retailers to ensure that shoppers enjoy a rewarding experience across diverse business segments from apparel to electronics, jewellery to fashion accessories, homeware, toys and much more.

Among the retailers and brands participating in the sale are Guess, Kurt Geiger, Kazar, Shoe Mart, Roberto Cavalli, Giordano, Galeries La Fayette, Porsche Design, Paul & Shark, and hundreds more.

The sale is part of Dubai’s annual Retail Calendar that features major retail-based festivals, new season launches, mega sales and clearance events, exclusive retail experiences and attractions aimed at further enhancing the retail sector in Dubai.

According to a report by the Dubai Chamber of Commerce and Industry, retailing is forecast to reach Dh200 billion by 2017, growing by five per cent on average each year. 

Consumer spending is also expected to continue rising in the medium-term, with growth rates projected to stabilise at about four per cent on average per year leading to a total spending of more than Dh750 billion by 2017 across many segments.

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