Not long to go until February 14 - the day when lovers exchange cards, gifts, flowers and chocolates with their special 'valentine'.
For chocolatiers, jewellers, restaurateurs and greeting card manufacturers, Valentine's Day is certainly a day of love which sees their cash register ringing.
Nevertheless, Valentine's Day, stands out as a day dedicated to what is often deemed one of those most abstract, subjective, and private experiences: love.
And soon you will be surrounded by mushy couples clinging to each other like ivy to lord it over all those sad singletons who haven't been hit by Cupid's arrow.
But believe me, being single on Valentine's Day isn't really a big deal. Who needs Stupid Cupid to have a good time, right?
So here are few tips to make your 'single awareness' day awesome.
Be your own Valentine. Declare it a 'Me Day' and go out and have fun.
Valentine’s Day is normally a day to spend an exorbitant amount of money on gifts that normally cost half the price the other 364 days of the year.
Since you don't have to worry about anyone else - spend it on yourself.
Buy that 'one thing' you've been eyeing for a long time now, splurge on a new wardrobe or just drop it all on a guilty pleasure like a massage.
Attend a 'single only' party
Dusty's Dubai in DIFC is celebrating 'the most romantic day of the year' in style with their 'Cupid is Stupid' Party.
Leave the office on February 14 and head to Dusty's, all ladies receive 4 complimentary glasses of sparkling grape – from 6pm.
Throw a party
Invite friends over for some good beverages, appetizers, gossiping, and good times.
To mix it up, make it a theme party, like 'Love Hurts' theme and use all black decorations. No flowers, no cards, no candy... just good food, good friends, and good talks.
Create an iPod playlist with songs like 'Girls Just Wanna Have Fun' and 'Holding Out for a Hero.'
Gather up your other single friends for a night at the movies. Be sure to pick something that's anti-romantic – no sappy chick flicks allowed.
Collect some old television series and sit together to watch your favorites and be sure to get giant buckets of popcorn to share.
Go out of town
If you've got the time and the extra cash, this might be the best opportunity to do some traveling. You don't even necessarily have to leave the country because a trip around the coast might be just as much fun.
Visit friends you haven't seen in a while or just go explore the town and find new shops, allays and place to eat.
Spend most of Valentine’s Day on a plane or in a car, and it's pretty easy to ignore.
Share the Love
Express your love for the important people in your life. Take time out on Valentine's Day to write a heartfelt note to your parents and grandparents.
These are the people that truly love you unconditionally, and they'd be so happy to hear from you.
Do yo have nieces and nephew? Volunteer to babysit, take the kids to an indoor playground, and then go out to eat things their parents never let them have!