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23 July 2024

Sofas: The New Centrepiece

By E247

In today's fast-evolving home environments, the sofa has transcended its traditional role to become a multifunctional centerpiece. At the forefront of this evolution is Chattels & More, a company whose expertise in sofas is unmatched. We caught up with Adrian Shaw, CEO, to find out what makes their sofas stand out and how they are adapting to changing customer needs

Q: What makes C&M a specialist in Sofas?

A: "At Chattels & More, our expertise in sofas shines through our unwavering dedication to quality, construction, comfort, ergonomics, and functionality. We prioritize every element of sofa design to deliver an unparalleled experience of luxury and comfort. Our commitment extends beyond craftsmanship; we conduct a thorough study of the UAE market and customer preferences every 18 months to refine our offerings and exceed expectations. These studies not only ensure that we stay ahead of market trends but also help us identify any gaps, allowing us to source and introduce the right products from around the world to meet the unique needs of our customers."

Q: Do you think the role of the sofa has evolved within homes over time?

"The sofa has transformed into a multifunctional space within the home, especially since the pandemic altered customer behavior. With more time spent at home, it serves as a hub for various activities beyond relaxation, including remote work and virtual meetings. This shift has led to increased demand for sofas that prioritize comfort, functionality, and adaptability. Innovations in design have responded to these needs, incorporating features like built-in charging ports and modular designs. As hybrid working becomes more prevalent, the sofa remains essential, seamlessly transitioning from a spot for leisure to a comfortable workspace."

Q: What are the key characteristics of a great sofa?

"A fantastic sofa ticks off a few key boxes: It's wrapped in fabric that's tough, stain-proof, and easy to keep clean. Inside, you'll find top-notch materials like memory foam or feather filling, ensuring maximum comfort. The frame is solidly built with no-sag springs and durable wood, supported by well-balanced legs or feet for stability. And whether you prefer it stationary or with power features, it's designed to provide just the right seating depth, a comfortable height, and smooth reclining motions customized to your liking."

Q: Which is your bestselling Sofa?

"Our top-selling sofa is the Samoa, meticulously crafted in Poland. It boasts injection-molded memory foam for unmatched comfort, an ergonomic backrest design that lets you adjust the seat depth, and impressive versatility, seamlessly fitting into various aesthetics, whether contemporary, modern, or traditional."

Q: What should customers look for when choosing a sofa?

"When picking out a sofa, there are a few things to keep in mind. Look for fabrics that can withstand pets and kids, resist stains, and are easy to clean. Think about whether you need modular options for different seating setups. Make sure the frame is strong and made of durable materials, so it lasts a long time. And don't forget to try out the seating depth and height to make sure it's comfy and supportive for you."

Q: How does C&M ensure that their customers always have a great range of sofas to choose from? And how do you ensure quality?

A: "At Chattels & More, we ensure our customers always have an extensive range of choices by following a few key strategies. Firstly, we maintain a diverse inventory, offering sofas in various sizes, styles, and shapes to suit every taste. Secondly, we stay updated with the latest design trends, ensuring our offerings are always on-trend. Thirdly, we keep our price range wide enough to accommodate different budgets. Lastly, we collaborate closely with top suppliers from Europe, such as Italy, Poland, Spain, Lithuania, and Denmark, to ensure exceptional construction, premium materials, rigorous quality testing, and comprehensive after-sales support."

Q: What's behind the impressive growth trajectory of Chattels & More?

A: "Another vital aspect for us is community engagement. That's why we run the Chattlersels Program for the Architecture & Design community in the UAE. Additionally, we're thrilled to continue our collaboration with the Dubai Home Festival by hosting the Design Contest again this year, building on the success of last year. We believe in fostering the growth of budding designers, aspiring talents, and the community as a whole, and we're committed to doing so through initiatives like these."